Certified American Grown is excited to announce the return of the award-winning Field to Vase Dinner Tour, following a hiatus due to the pandemic. The 2022 host locations span the country for this year’s American Grown Field to Vase Dinner Tour, inviting guests to dine among the exquisite fields of America’s most stunning flower and foliage farms.

The American Grown Field to Vase Dinner Tour is a series of elegant pop-up gatherings set within the immersive environment of an American flower farm. Tablescapes, imagined by top U.S. floral designers, are full of dazzling, American grown blooms

As the industry continues to adapt to the changing world and new ways of conducting business, the American Floral Endowment (AFE) took the opportunity to also take a deeper look at how they can better support industry members and businesses through their floriculture programs and funding. Through an eight-month Strategic Planning effort, new priorities, goals, and initiatives were identified to provide for continued growth in the industry.
 
As part of the Strategic Plan, the Board also approved a revised vision, mission, and logo update to better identify and promote AFE’s core initiatives

Grand Rapids, MI, March, 2022 – CalFlowers has expanded their commitment to J Schwanke’s Life In Bloom with a 30-second video at the opening and closing of all episodes of Season 4 which reflects a different take on ‘That Flower Feeling.’ The new season will debut on public television stations across the country beginning in April of 2022. Calflowers, along with Albertsons Companies, Dollar Tree, and closed caption underwriter Holland America Flowers are returning as Season 4 underwriters.

“Calflowers is immensely proud of Life in Bloom’s continued success and we eagerly look forward to the

By Jason Vaughan, WF&FSA Communications Manager

Blue skies and warm breezes welcomed members of the Wholesale Florist and Florist Supplier Association for their 2022 Floral Distribution Conference (FDC). On March 7-9, nearly 600 people met at Miami’s Doral resort for three days of networking and forging new business relationships. The 2022 event marked the second in-person gathering for the association, with the packed exhibit hall and arrival of international members reflecting a return to business as usual.

On the morning of Monday, March 7, WF&FSA wholesalers and suppliers flooded the

The Bloom Show & Flowers & Cents has covered the WFFSA event in detail in three episodes. The Wholesale Florist & Florist Supplier Association’s 2022 Floral Distribution Conference (FDC) was held in Miami, FL, from March 7th to 9th. The theme was “Breaking Boundaries, Bridging Divides” and brought floral industry leaders together for three days of networking and education.

Whether it was Sahid Nahim and Williee Armellini speaking to the Executive Vice President of the WFFSA, interviewing five extraordinary women in the floral industry, or interviewing industry leaders about marketing, there

From March 7-9, the Wholesale Florist & Florist Supplier Association (WFFSA)’s 2022 Floral Distribution Conference took place in Miami (FL). The theme was “Breaking Boundaries, Bridging Divides” and brought floral industry leaders together for three days of networking and education.