The American Floral Endowment (AFE) is now accepting applications for their 2022-2023 Educational Grants. The deadline for submission is June 1, 2022.

AFE's Educational Grants help fund wide-reaching academic programs that provide solutions and focus on ongoing and new educational opportunities.

The Endowment is committed to providing funding for various resources that empower the floral industry to invest in continued education. These grants provide financial assistance to support educational opportunities of all kinds, including national industry conventions, event programs, or virtual

April marks 70 years since the founding of the then-Florida Nurserymen & Growers Association.

Until 1951, the Florida State Nurserymen were part of the Florida State Florist and Nurserymen Association. Given the growing importance of its specific industry within Florida, some nurserymen believed it was time for a separate organization.

The first official organized meeting was held in Miami on May 25-27, 1952.  An organizational plan was adopted for the ‘Florida Nursery Growers Association.’ Dave Stabler of Winter Haven Nursery agreed to be president and James F. Griffin, Jr. arrived as

Details Flowers Software announces their new partnership with Syndicate Sales. This partnership will give Details members the ability to plan, utilize, and access products from the Details software platform with Syndicate Sales exclusive product collections.

The collection includes a complete line of Syndicate Sales brand Aquafoam® and Aquaform® products featured in a variety of designs and sizes to suit the needs of every floral consumer. Additional Items such as Florist Supplies, Baskets, Planters and Decor, Care Handling, and the exclusive Holly Chapple Wedding product line are now

This week we celebrate farmworkers and the contributions they make to society. We also must be reminded of the progress that is yet to be made regarding their welfare, health, safety and rights.

So much emotion wells up inside me when I begin to think about the workers who make our farm possible. They are not just “labor” or easily replaceable workers. They can’t just be picked up on the corner and given a shovel. They are skilled, devoted and hardworking people who take immense pride in their work. They long, like people in every other profession, to have purpose and to be guided to success

A memorial tribute has been established by Red and Katie Kennicott through the American Floral Endowment (AFE), honoring Donald (Don) E. Hook, AAF.

Don passed away peacefully on Sunday, March 20th at the age of 92. Don was a longtime member of the floral industry and a devoted family man.

Don was the owner of Pittsburgh Cut Flower, which was founded in 1898. He started working there when he was just 21 years old and continued for the next 50 years. “His passion for flowers came from his understanding that they helped people express so many emotions,” says his son-in-law, Bob Luthultz.

In

In celebration of International Women’s Day, and March being National Women’s History month, AmericanHort announces a Sponsor-A-Peer opportunity to sponsor attendance at the Women in Horticulture luncheon program taking place on Monday July 18 at Cultivate. The Women in Horticulture luncheon is a ticketed event available to all Cultivate’22 registered attendees.

“This will mark the second year for a Women in Horticulture luncheon program at Cultivate,” said Mary Beth Cowardin, vice president marketing and strategic engagement at AmericanHort. “We’re pleased with the strong interest this