The Wholesale Florist & Florist Supplier Association held its 2022 Development Experience on July 27–29 in Minneapolis, Minn. formerly known as Management Institute. DevX is a unique, hands-on opportunity for WF&FSA members to experience education in a whole new way.

Participants learned practical skills to help them tackle timely business problems while engaging in exceptional networking opportunities and interacting with industry peers.

“This year’s DevX is about bringing a new way of learning to attendees and giving them the opportunity to network and learn timely topics to help advance

Costa Farms has shifted its commercial strategy to put an increased focus on the end consumer. As a part of this strategy, the company has launched a branding effort and consumer marketing campaign, as well as doubling down on efforts to educate and engage with the end consumer.

This shift in strategy is repositioning the company from a leading wholesale grower to a beloved consumer brand. Costa Farms’ growth over the last 60 years has allowed it to develop vertical integration, from growing much of its own stock material in the Dominican Republic to eCommerce fulfillment out of its farms in

The Bloom Show and Flowers and Cents' shows are going to CalFlowers' Fun 'N Sun convention, and they will be hosting a "LATE NIGHT SHOW" this year. Williee Armellini and Sahid Nahim have joined forces with CalFlowers & Fun ‘N Sun to bring the flower industry an inside look into industry events and happenings and to help keep everyone connected.

The purpose of these live shows is to show industry events in a different light—allowing the audience to have a small taste of what it was like to be there. It is an inside look while you get to hear from attendees and presenters as well. By doing this

WF&FSA (Wholesale Florist & Florist Suppliers association.) launched The Flower Movement Awareness Week(August 8-14) in 2021 to promote community activism, using flowers to change mindsets and uplift feelings.

The movement will highlight the outreach efforts of WF&FSA members, such as bringing floral design workshops to community centers; donating flowers and arrangements to schools, nursing homes, hospitals, and hospices; and working with local groups to build neighborhood gardens.

“Flower Movement Awareness Week is a concentrated effort where not only those that work within the floral

Growing up in the Netherlands, fresh flowers were always a part of everyday life. The floral industry here advertised the slogan, “Flowers Love People” ( translated bloemen houden van mensen) this led to people buying flowers on a weekly basis. I have been in the floral industry for over 41 years and one thing I have always hoped for is to get the entire industry agree on an effective marketing campaign that reminds people to keep flowers in their lives.

Many floral committees have invested hundreds of thousands of dollars into studies, projects and events that helped various segments of the

Each summer, 1-800-FLOWERS.COM, Inc. team members across the country enthusiastically participate in the company’s Summer of a Million Smiles employee volunteer program, donating their time to give back to others in the communities where they live and work.

This year’s program is off to a wonderful start as employees at company offices, distribution centers, and manufacturing facilities work together for one important cause – providing hunger relief to families in need.

Why Focus on Hunger Relief?

According to the United States Department of Agriculture, more