New research on consumer attitudes toward floral will debut at The Floral Conference, May 23. Exclusive to the International Fresh Produce Association, this research comes from Kantar, a data and evidence-based agency providing insights and actionable recommendations. 
 
“Floral sales have slowed from the rocketing pandemic trajectory,” said IFPA Floral Director Deb Zoellick. “We encourage members to step away from the day-to-day and find inspiration from these speakers, their peers, and this new IFPA research, which offers the insights they need to jump-start sales in this post-pandemic

Inc. announced its sixth annual Female Founders list, honoring a bold group of 200 women whose innovations and ideas are shaping the world into a better place. Corrine Heck, CEO & founder of Details Flowers, is recognized as one of the recipients of this high distinction, which will be published in their latest issue.

The founders cross all industries and bring with them unique stories of success from each stage of the entrepreneurial journey — from startup to going public, being acquired by big buyers, or spending decades at the helm of an organization. They are reinventing everything from

The WF&FSA’s 2023 Floral Distribution Conference is back in Miami this year. The theme is “the future in bloom,” and the conference featured fantastic opportunities for connection, learning, and sparking innovative ideas to move the floral industry forward.

Rio Roses proudly featured some of new premium rose varieties at the conference, such as the Rio Queens Crown Garden Rose. We also introduced new varieties in our X-Pression Garden Rose collection: Rio Cotton X-Pression, Rio Coral X-Pression, Rio Dark X-Pression, and Rio Cream X-Pression. The company also showcased Rio Delphinium, Rose

FloraLife, a division of Smithers-Oasis Company, and worldwide leader in providing solutions throughout the flower journey from farm to vase, has recently redesigned its plastic containers to reduce plastic material in both its five-gallon and its truck kit containers.

The five-gallon containers of FloraLife Flower Foods now feature a new, reduced-plastic lid. The lid was also redesigned with a convenient pull tab that can be easily removed without damage to the container, allowing for the five-gallon bucket containers to now be re-used by wholesalers and florists for flower storage or other

For the next webinar we wing our way to Romania where we will meet up with the charming Claudia Tararache.
She’s a passionate florist who has gone out of her way to discover the wider world of floristry. Tararache is known for her highly feminine designs that impress not only her customers but everyone she meets. 

She will share her ideas for a highly commercial Mother’s Day and has even managed to encourage her family to get involved too! You can see the video on Danziger Live on Facebook! Claudia has some clever and very different concepts for Mother’s Day including how to get children

MARCH 21, 2023 RIO ROSES HOLIDAY - P.R.E.P.

Spring is here — which means it’s time for some spring cleaning! Now’s the perfect opportunity to review your floral business, eliminate what isn’t working for you, and add things that will get you more sales for all the upcoming holidays and events on your schedule. To help you, we’re sharing seven of our favorite spring-cleaning tips for your floral business.

1. Review Your Sales, Profits, and Upcoming Needs

Before you start tossing things out, it’s best to review what you want to keep. Go through your numbers for the first two months of the