The release of the report "U.S. Floral Gifting Market - Industry Outlook & Forecast 2023-2028" has been announced. Consumers seek unique and personalized arrangements for their loved ones instead of standard bouquets. This trend has led to the growth of florists who offer customizable and unique arrangements. One of the main reasons for this trend is the desire for a more meaningful and thoughtful gift. Consumers want to show that they have put thought and effort into their gift-giving and a personalized floral arrangement can convey this message. In addition, social media has made sharing and

According to the American Floral Endowment, sustainability can be thought of as “meeting the needs of the present without compromising the ability of future generations to meet their own needs,” as defined by the 1987 United Nations Brundtland Commission, yet details in this space are certainly lacking.

The semantic openness of sustainability is not something to be managed or eliminated, and it doesn’t lead to meaninglessness. Instead, this is a moving, living definition. The AFE’s floriculture sustainability project offers framings of preexisting notions of sustainable development and use

Rio Roses  has listed the six top wedding bouquets trends for this year. While 2022 was all about bold and bright florals, with a major nod to baby’s breath, 2023 is far more understated and minimalist. 

This means couples are approaching their bouquets as more of an accessory to the overall look rather than a scene-stealer. However, being minimalist doesn’t mean one can’t be creative! Here are a few of the most sought-after bridal bouquet trends this year.

1. Smaller Bouquets 

Bridal bouquets are going to be smaller, both for brides and bridesmaids. These small bouquets complement the

The American Rose Trials for Sustainability program has an 11-year history of scientifically growing and evaluating new rose cultivars under low input conditions and making recommendations with regional awards. 

Each A.R.T.S. site evaluates trial roses monthly throughout the growing season using well-defined criteria to assess flowering, foliage and plant form. Trials last two years and are conducted using low input conditions (i.e., no pesticides, no deadheading, etc.). Sunrise Sunset and Double Knock Out are planted among the trial roses as industry benchmarks. The average regional

Floral designers worldwide are invited to share their best work using garden roses in the Alexandra Farms Garden Rose Design Contest!

Full and fragrant, with ruffled petals and delicate to vibrant hues, fresh-cut garden roses are a favorite with designers everywhere. In the sixth annual competition, Alexandra Farms invite entries featuring garden roses in the categories of Wedding Work and Everyday Design.

This year's contest offers fabulous prizes, including an all-expenses-paid trip for two to Alexandra Farms to visit our fragrant, rose-filled greenhouses, free garden roses and, new this

The Association of Specialty Cut Flower Growers Inc. announces its selections for the 2023 Cut Flowers of the Year. These varieties are chosen by the ASCFG’s members on their ease of culture, productivity andmarketability.

 Fresh Cut Flower of the Year: Lisianthus ‘Voyage 2 Champagne’

The Voyage series offers huge, ruffled blooms of blushy golden pink. One zone six grower reported stems at least 24 inches long grown in a tunnel. The flowers are ideal for wedding bouquets. Comments from ASCFG members included, “This variety performed wonders in the field and in bouquets. The color was a joy