Syngenta Flowers has added four Stars to the Syngenta Flowers’ Stars collection, a selection of the company’s best genetics. The Stars Collection now includes 23 series from its Annuals, Perennials, Biennials and Pot Plants assortment. Each Star comes with an exclusive, recognizable Point-of-Sale package to boost sales at grower and retail level.

One of the new stars is Itsy, a new hybrid petunia that has an abundance of tiny blooms which form a blanket of color providing undeniable retail appeal. With exceptional branching, color coverage and a controlled habit, Itsy is sure to be a hit with

Dümmen Orange releases its second consecutive sustainability report titled 'Growing Together.' This comprehensive report offers a view into the company's sustainability policy and its commitment to a sustainable value chain. The report also comprises practical examples highlighting the initiatives, actions and achievements in 2022.

The company’s sustainability strategy (and 2022 Sustainability Report) revolves around three key areas: environment, where the focus lies on minimizing the ecological impact; social, emphasizing the well-being of employees and the communities where the company

Decowraps, a leading manufacturer of floral packaging, proudly introduces EvolveFlex, a sustainable film made with 90 percent post-consumer recycled plastic. This innovative product offers an environmentally friendly alternative to traditional floral packaging films that heavily rely on virgin materials.

"After witnessing the challenges faced in recycling plastic films in the U.S., we felt compelled to take responsibility for our sustainability initiatives," said Steven Tchira, CEO at Decowraps. "By incorporating recycled content into our products and actively replacing up to 90 percent of

Floranow, Mena’s leading online floral marketplace, announces its acquisition of Bloomax, the largest wholesale distributor of fresh-cut flowers in KSA, which is the GCC’s largest individual market.

Floranow is acquiring 100 percent of Bloomax, with the transaction funded by a combination of debt and equity.

The deal expands Floranow’s existing operational footprint in KSA, giving the Company a direct presence in nine KSA cities. It increases the number of companies in the KSA market buying on Floranow’s platform, to over 1500 - and makes Floranow the largest importer/distributor of flowers

The company is supporting the LGBTQ+ community through student scholarship funding

1-800-FLOWERS.COM Inc. is teaming up with Point Foundation to support and empower LGBTQ+ students to achieve their full academic and leadership potential this Pride Month.

In support of Pride month and beyond, the company is granting $25,000 in scholarships and funding to Point Scholars. The collaboration aims to help LGBTQ+ students achieve their full potential, making a significant impact on society.

For over 20 years, Point Foundation has been the largest scholarship-granting nonprofit for LGBTQ+ students

Floral retailer understand the importance of tracking expenses, revenues and profits. But marketing metrics should also be tracked. Marketing metrics are essential to help determine business strengths and weaknesses so that floral retailers can make data-driven decisions.

While tracking these metrics can seem intimidating, it doesn’t have to be when one uses Google Analytics. With this tool, tracking marketing data and analyze business’s performance can occur all in one place. It’s like having a personal assistant who gives all the critical information needed to make smarter decisions.

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