West Grove, PA – Star Roses and Plants, presented its new 2024 plant varieties at Cultivate 2023, July 15 - 18 in Columbus, Ohio. The new varieties are as follows:

Easy Bee-zy Knock Out
The newest addition to The Knock Out Family of Roses! Easy Bee-zy Knock Out delivers flower power like no other with fragrant yellow flowers that bloom repeatedly from spring to frost. Plant individually, in a group or mixed with other perennials, shrubs or roses. Performs best in zones 4 - 11.

Orange Glow Knock Out
Another new addition to The Knock Out Family of Roses! Orange Glow Knock Out delivers flower

In preparation for Cultivate 2023, Dümmen Orange North America announce its new advisory board consisting of LJ Contillo, Yves Cournoyer and Paul Fisher, Ph.D. They are respected industry leaders who represent different aspects of the supply chain in the floricultural industry. 

“Our leadership felt that it would be beneficial for these three experts to serve as a resource for our company,” said Perry Wismans, Dümmen Orange chief operating officer and executive board member. “We have a young, talented management team in place at Dümmen Orange and the presence of LJ, Yves and Paul will provide

According to Rio Roses, sympathy flowers are a vital part of any floral business. They offer comfort to grieving individuals and families and provide a tangible expression of support during such a difficult time. Here are a few ways sympathy flowers are essential for floral businesses:

• Customer Relationships: Providing sympathy flowers allows florists to build and strengthen relationships with customers. Florists can create a lasting impression and foster customer loyalty by offering compassionate and personalized service during difficult times.

• Marketing and Branding: People who see

Chrysal, a leading brand in the floral industry, is delighted to announce the appointment of Scott Blumenthal as general manager at Chrysal Americas. With an impressive 35 years of expertise in the cut floral industry, Scott joins Chrysal Americas to lead their team and contribute to the company's continued success, starting July 18, 2023.

Throughout his distinguished career, Blumenthal has held key positions that have honed his skills and deepened his industry knowledge. Blumenthal co-founded Equiflor Corporation, served as vice president of sales and marketing at HOSA International for 13

A memorial tribute honoring Mr. Gene Merrill Willis was established through the American Floral Endowment by Pete Garcia Company/Garcia Group. Gene, 81, of Jamul, CA, passed away unexpectedly but peacefully in his home March 22, 2023. He was most known by the industry through his career of work at San Diego Florist Supplies Inc.

Gene began assisting with the bookkeeping at San Diego Florist Supplies in 1975 and became a partner in 1977. In 1989 he helped open the second location in Carlsbad, CA. In 1991 he became 100 percent owner and continued to support the floral industry in Southern

Sensegen, the pioneering biotechnology-based solution provider in taste, smell and beauty, has launched its highly anticipated Exotic Flavors collection.

Sensegen has created a range of captivating flavors for food and beverages. The collection features six unique exotic true-to-fruit flavors: lychee, guava, papaya, yuzu, dragon fruit and violet.

"We are thrilled to introduce the Exotic Flavors collection to the market, representing a significant milestone in our mission to redefine taste and consumer experiences,” said Natasha D’Souza, vice president of flavors and consumer experience at