Moxxy Marketing has promoted Christina Fuentes to junior project manager, with a focus on delivering top-tier marketing services to Moxxy’s East Coast-based clients. Moxxy hired Miami-based Fuentes in April of this year— having been impressed with her successful food and cannabis marketing experience—and she quickly demonstrated remarkable skills and efficiencies, helping clients pivot, adapt and grow in the fresh food industry to grow their brands and attract new purchasers.

Fuentes has more than seven years of experience in brand management and market positioning; her notable skills include

Soren Toft started his new role as chief executive officer of MSC Mediterranean Shipping Co., a global leader in transportation and logistics, on Dec. 2.

He reports directly to Diego Aponte, MSC group president, and Gianluigi Aponte, founder and MSC group chairman.

In his role as CEO, Toft oversees MSC’s global cargo businesses including ocean liner and logistics. He will also be a member of the board of directors of Terminal Investment Ltd., the terminals business that is majority owned by MSC.

Toft joins MSC from Maersk, where he served as chief operating officer since 2013 and later as a

Mark Daniels, a produce veteran with 35 years of industry experience, has joined the Idaho Potato Commission as retail promotion director-Southeast.

Based in the Savannah, GA, area, Daniels will provide category management, promotions and other marketing support tools to help category managers and buyers in the Southeast boost profitability in the rapidly evolving marketplace. He replaces Bill Savilonis, who has moved on after 28 years with IPC.

“I’ve relied on the IPC so much in the past because they support the category so well,” said Daniels. “I hope to really help retailers catch their

H-E-B announced Cathy Harm as regional vice president in central Texas. She leads more than 20,000 employees with responsibilities that include store operations, merchandising, human resources, real estate, public relations, loss prevention, and financial performance.

Harm entered the role in early 2020, just weeks before the COVID-19 pandemic began. Taking the reins during this tumultuous time, Harm used her deep industry knowledge and steady presence to navigate the crisis, leading 55 stores in central Texas as they continued providing the world class customer service and community support

Produce marketer and former retail buyer/merchandiser Roger Pepperl is retiring after a 40-year career spent elevating the produce experience for shoppers through innovation, branding, and storytelling. Pepperl has spent 20 years as marketing director for Stemilt, a tree fruit leader based in Wenatchee, WA. The development of the Lil Snappers kid-size fruit brand and A Half Mile Closer to the Moon cherries are just a few examples of Pepperl’s success stories while at Stemilt.

“Roger never ceases to amaze me with his innovative mind, and ability to create brands and programs that benefit the

Wholesum, Fair Trade certified growers and shippers of organic produce, recently hired Harumi Kuniyoshi, as its director of research and development. While Wholesum counts on a strong R&D team, this is the first time it fills a position for this type of role. The decision further advances Wholesum’s goals of presenting innovative and disruptive products to market and bolsters their role as leaders in organics.

In this new role, Kuniyoshi will work to develop new and differentiated products and refine Wholesum’s current offerings by analyzing different varieties that could increase quality and