CAC appoints interim president as season comes to a close
CAC appoints interim president as season comes to a close
The California avocado season is drawing to a close. With nearly 263 million pounds shipped through Aug. 14, the crop is estimated to be about 97 percent harvested. The California Avocado Commission delineates crop years based on its fiscal year timing of November through October. The 2021-22 crop year was highlighted by strong market conditions, an early start to harvesting and more of the crop shipping in the spring than is typical.
Marketing support for California avocados is now shifting into off-season mode. During the season, marketing was targeted to areas where the fruit was in