NWA’s outgoing leader left his mark
By
John Groh, publisher
NWA’s outgoing leader left his mark
By
John Groh, publisher
When Bob Morrissey joined the National Watermelon Association nearly 20 years ago as the organization’s first executive director, there was no blueprint to follow. He was tasked with setting a new course for one of the oldest commodity-specific organizations in the world.
“I was presented with a blank slate when I came on board,” he told The Produce News recently. “What we built was a vision to incorporate the best programs that were in existence elsewhere, while always keeping the focus on the growers. I have always believed that if the growers are successful, then the industry would be as