Wonderful names Benal Serin new SVP of marketing
Wonderful names Benal Serin new SVP of marketing
Benal Serin has joined The Wonderful Company as senior vice president of marketing. In her new role, Serin will be responsible for leading all marketing efforts in Wonderful’s product portfolio that includes nuts (Wonderful Pistachios), juice, tea, arils (POM Wonderful) and citrus (Wonderful Halos mandarins and Wonderful Seedless Lemons) businesses.
Serin, who starts in mid-June, will focus on expanding Wonderful’s $2.1 billion annual retail sales and will play an integral role building best-in-class brand growth strategies and driving customer engagement for the company’s global marketing