Ambassador Darci Vetter has joined Driscoll’s as vice president of public affairs. Based in the Washington, DC, area, Vetter will report to CEO Soren Bjorn and join the office of the CEO, supporting enterprise-wide alignment on governmental affairs across Driscoll’s global regions.

Vetter is a globally respected public policy leader with more than two decades of experience across government, business and the nonprofit sector, advising organizations at the intersection of agriculture and international trade. She brings deep expertise in navigating complex policy environments and working across

Offshoot Brands announced the appointment of Jenna Schulte as vice president of sales and operations.

In this newly created role, Schulte will lead the integration of sales strategy and operational execution across the organization, supporting the company’s continued expansion while strengthening customer partnerships and internal capabilities.

Schulte brings more than a decade of experience across fresh produce and transportation industries, with a background spanning supply chain, distribution, processing and retail. Most recently, she has focused on building and growing national retail

Cherry Central Cooperative named Helena Beckett as its new president and CEO, effective today.

Beckett brings more than two decades of experience in the fresh produce and retail industries, with a strong track record of driving growth, building high-performing teams and developing strategic partnerships across national retail markets. Most recently, she served as director of retail sales at BrightFresh Microgreens, where she led significant revenue growth, expanded national retail partnerships and helped drive the company’s marketing and digital commerce strategy.

Throughout her career, Beckett

Paul Catania Jr., president and CEO of Catania Worldwide, has been named the 2026 Canadian Produce Marketing Association Lifetime Achievement Award recipient. This prestigious honor recognizes individuals who make significant contributions to the fresh produce industry.

Catania’s achievements and contributions to the produce supply chain make him one of the renowned key industry leaders in Canada. His successful career spans over five decades at his family’s business, Catania Worldwide, which was founded in 1929. He has played a pivotal role in carrying forward the company’s legacy of hard work

Ryan Hamburger has been appointed Instacart’s chief commercial officer, joining the company’s senior leadership team.

Hamburger has been with Instacart for over a decade and has played a central role in shaping the company’s commercial organization as it has grown into a leading grocery technology platform in North America.

Over that time, Hamburger has scaled one of the most robust retail partner ecosystems in the industry and has been at the center of many of the company's most important partnerships and milestones — from deepening relationships with leading grocers to bringing new partners

Blue Banner Co.’s sales arm, Goody, has expanded its sales team with the addition of several seasoned professionals, positioning the innovative brand to better serve growers and navigate logistics with enhanced efficiency.

With the start of this year’s grapefruit season, Goody welcomed Jennifer Burgess, Lorena Harun, Katharine Lopez, Tom Mosely, Joey Mazzetti, Fernando Guzman and Juan Medina.

• Burgess joins as a national sales specialist, bringing over 17 years of industry expertise. 
• Harun also steps into a national sales specialist role, contributing more than 25 years of experience in both