DMA Solutions President and CEO Dan’l Mackey Almy will hold a Fireside Chat June 18 during United Fresh LIVE! to educate fresh produce professionals on marketing in sensitive times.

From COVID-19 to the current civil rights movement, navigating marketing activities and knowing what to say and when to say it can be difficult, and Mackey Almy will lead a conversation with marketers to discuss these challenges and communication strategies for approaching the sensitivities of our current environment.

The Produce News caught up with the DMA chief to get a preview of some of the topics that will

Building off of the success of Wonderful Pistachios No Shells Chili Roasted and Honey Roasted in the original 5.5-ounce size bags that debuted last year, both flavors will now be available in a larger 11-ounce bag, providing snackers with double the enjoyment of the increasingly popular plant-based protein snack.

The success of the new No Shells Chili Roasted and Honey Roasted flavors is undeniable as both have driven 94 percent of all flavored snack nut growth across the industry category, as well as spurred double-digit growth for the No Shells brand. They have also proven to be incremental

Retailers saw firsthand the benefits of secondary displays as they competed for more than $150,000 in cash and prizes in the Idaho Potato Commission’s 2020 Idaho Potato Lover’s Display Contest.

IPC Marketing Manager Jamie Bowen said the commission’s research shows that potato sales increase 22 percent with secondary displays of Idaho potatoes, without cannibalizing other potato sales. “Promoting Idaho potatoes alongside our partner products from Hormel and Fresh Gourmet makes for an even stronger presentation to produce shoppers,” said Bowen. “Retailers really went all out this year to grab

Ocean Mist Farms, a leading grower and marketer of fresh artichokes in the U.S., launched proprietary purple artichokes. This newest addition to the Ocean Mist Farms artichoke family is a colorful, seasonal artichoke variety selected for superior flavor and appearance.

For nearly 100 years, Ocean Mist Farms has cultivated superior artichoke varieties in California. Tapping into this experience, it has developed a purple artichoke variety to enjoy alongside the lineup of other Ocean Mist Farms products and its traditional green varieties.

Characteristics of the purple artichokes include a

Nature Fresh Farms will take the United Fresh Virtual trade show to new heights June 18 by conducting a virtual taste testing, making the most of this digital event.

This year’s United Fresh event trade show will be taking place under very different circumstances. Given the current COVID-19 challenges, United Fresh Live trade show has gone virtual with a free opportunity for attendees to make connections with industry leaders. Nature Fresh Farms is welcoming this new reality and doing its best to leverage this opportunity by making the most of this trade show.

This new experience is a unique

Some trends never go out of style, and avocado toast is one that has defined the last decade. Kicking off the month of June, in celebration of California Avocado Month, the California Avocado Commission has teamed up with award-winning chefs from California, Arizona and Colorado. Each have predicted avocado trends that will leave a lasting impact — along with unique recipes that everyone can recreate right at home for a delicious and memorable meal.

California Avocado Month marks the delicious peak of California avocado season, where the fruit will be at its highest availability and freshness