Zespri sees kiwifruit sales skyrocket
Zespri sees kiwifruit sales skyrocket
PMA Fresh Summit is going virtual and the team at Zespri has a savvy strategy in place to make the most of the experience.
“We really want to highlight the success of Zespri SunGold Kiwifruit with the U.S. consumer,” said Glen Arrowsmith, North America market manager for the New Zealand-based company. “We truly believe that Zespri SunGold can become a mainstream top 10 fruit in the U.S. like it is in European and Asian countries. Consumers love this fruit because of the sweeter unique taste and the superior health benefits it provides.”
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During the virtual show, Zespri plans to highlight