PMA’s Burns touts 'new extraordinary' during State of the Industry address
By
Tim Linden
PMA’s Burns touts 'new extraordinary' during State of the Industry address
By
Tim Linden
Produce Marketing Association President and CEO Cathy Burns opened the virtual Fresh Summit event this morning imploring the industry to forget about a “new normal” and instead bring about a “new extraordinary” as it envisions post-pandemic life.
In her annual State of the Industry address, Burns acknowledged the tremendous change that has occurred over the past six months due to COVID-19, but she asked the virtual audience, which was tuning in from all over the world, to resist the urge of remembering pre-pandemic times as the rosy past that was free of concern. She said there were many pre