If you tuned in last Tuesday to the virtual SUNSET Rocks event, you’re probably still singing along to the playlist of rock, pop, and country hits played during the event. In its first ever virtual event, SUNSET Rocks brought in not one but four major recording artists for an exclusive event that connected the entire industry and raised funds for the non-profit organization, Brighter Bites. The event was a massive success, far surpassing the partnership’s fundraising goal thanks to the generous donations made by sponsors and viewers.

“By turning SUNSET Rocks into a virtual event, we were able

A quick survey of a dozen attendees to the Produce Marketing Association’s virtual Fresh Summit revealed a solid score for effort, execution and education, but the in-person experience was sorely missed.

“PMA did a wonderful job pivoting to a virtual Fresh Summit expo,” observed Rachelle Schulken, marketing event manager for the Renaissance Food Group. “Between the networking opportunities, industry panels, and Cathy Burns’ State of the Industry speech, I left the show feeling inspired and fulfilled. The Fresh Ideas Showcase and exhibitor Marketplaces served as proof that even in the era of

Like almost all companies of the agriculture sector, Camposol was affected by the sudden logistics challenges caused by Covid-19.

After the experience with its operations in China since the end of February, with ports and distribution channels being closed and employees working from home, Camposol, the leading agro-industrial company in Peru, immediately focused on identifying the main risks in the supply chain for all its markets and decided to concentrate the commercialization of its products on the channels and clients with the least risk.

A resilient supply chain was established, from

On Thursday evening, Oct. 15, the Produce Marketing Association held a Closing Reception for its 2020 virtual Fresh Summit, but in fact that reception did mark the end of this year’s show.

“The event isn’t over yet,” PMA President and CEO Cathy Burns told The Produce News.  “In fact, people are still registering.  Every registered attendee will have access to the platform, which includes content, messaging tools and the marketplaces until November 13.  Traditionally people would be breaking down booths and sweeping the floor, now they have their booths open for four more weeks.  And PMA will

Martin Luther King Jr. Day is a day of service to honor the life and legacy of Dr. King. Starting in 2021, Superfresh Growers will add MLK Day as one of its paid holidays. Superfresh Growers invites other organizations in the industry to join them.

“We want to ensure that our teammates and their families have time on this important day to reflect on Dr. King’s legacy, whether they do that through community service, personal reflection, or spending time with their families,” said Robert Kershaw, CEO. “To me, one of Dr. King’s most meaningful quotes is, ‘Injustice anywhere is a threat to

It wouldn’t be a PMA without SUNSET dropping a bomb to the industry. For weeks, the company has been hinting at the news of a flavorful new product launch and promising to reveal the next sweet one at this year’s PMA. The news is finally out! Introducing Lolli Bombs, a sweet-like-candy yellow tomato-on-the-vine and the fourth addition to the infamous Bombs™ lineup of on-the-vine snacking tomatoes.

“On-the-vine snacking tomatoes is the fastest growing snacking tomato segment, up 70 percent year over year,” shared vice president of sales Peppe Bonfiglio. “Our premium line of Bombs™ tomatoes