South 40 Snacks' produce position shakes up sunflower seed category
By
ADAM CAMPBELL
South 40 Snacks' produce position shakes up sunflower seed category
By
ADAM CAMPBELL
Looking to revolutionize the stagnant in-shell sunflower seed category, South 40 Snacks is partnering with retailers to uniquely position its giant-sized, premium seeds in the produce aisle. The company seeks to emulate the success of pistachio category, driven in large part by innovation on the part of The Wonderful Co. In the not too distant past, the vast majority of in-shell pistachios were dyed red, often purchased in gas stations, and a mere semblance of today’s massive pistachio market.
“Our seeds are a game-changer,” said Josh Schroeter, company founder. “We’re excited to