While COVID-19 has had a tremendous effect on the produce business and the way people are living their lives, Chuck Weisinger said it’s also another factor that has led to numerous changes in how produce professionals are adjusting to life in the 2020s.

“We seem to have fallen into the world of today’s—and the future’s—produce business whether we like it or not,” said Weisinger, CEO of Weis-Buy Farms, headquartered in Fort Myers, FL. “The truth is that neither the house or the supermarket is burning down, it is only that the dynamic of produce marketing has changed in the last two years, and

International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, has introduced a new look and messaging for its labels. Additionally, the company is promoting with an updated website and newly designed smartphone application.

In late 2019, brand refresh efforts kicked-off with the roll out of its new tagline: Generations of Sweetness. In January 2020, all new labels and boxes started featuring the trademarked emblem: Feel Good. Eat Berries. Make A Difference.

“After thoughtful research and discussion, we decided that we needed to better

POM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the United States, is launching its largest digital marketing campaign ever for its POM POMS Fresh Pomegranate Arils. The campaign highlights POM POMS not only as the perfect healthy snack, but also as a fun and delicious way to get antioxidants. POM POMS, America’s No. 1 brand of pomegranate arils, continues to raise brand awareness and drive category growth heading into the 2020 season.

The digital campaign, part of a +$1MM marketing investment, consists of two brand-new campaigns that bring the

Mr Greens began operations in Florida back in 2011 with just a handful of employees, four vehicles and a 3,000-square-foot facility located in Allapattah. Four years later, it expanded into a 69,000-square-foot facility in Liberty City and this December, the company will be expanding again, this time to a 158,000-square-foot facility in Miami.

“It’s going to be a huge change for us in a positive way,” said Nick Politis, chief executive officer of the Miami-based company. “We’ll be able to bring in more items that we currently can’t bring in because of space. Organics being one big category

Ocean Mist Farms, the leading grower and marketer of fresh artichokes, welcomes the first Frost Kissed crop of the season. The Frost Kissed artichokes are currently being shipped to retailers and will be intermittently available throughout the winter.

Once the temperature drops below 32 degrees, the artichokes’ skin darkens due to the freezing conditions, which seals in more flavor and provides a nuttier taste pronounced in the Frost Kissed artichokes. While this limited time offering has a slightly darker exterior, the brown outer layer falls off once cooked resulting in the, green

CMI Orchards has been announced as the 2020 Washington Apple Education Foundation Volunteer Organization of the Year. Annually, the non-profit WAEF recognizes an organization for their efforts to make a difference through volunteerism.

In addition to financial support, 16 CMI Orchards staff members have volunteered with WAEF to support a variety of eight events and activities to further the mission of impacting lives through access to educational opportunities this year. CMI Orchards’ employee volunteer contributions include the following:

• December Career Tour Hosts: nine volunteers
• Decem