Viva Fresh Expo launches Clean Eating Challenge 2.0
Viva Fresh Expo launches Clean Eating Challenge 2.0
After the success of last year’s Clean Eating Challenge, Viva Fresh launched its second annual health and wellness campaign Oct. 1. The challenge will continue until the 2021 Viva Fresh Expo on March 26-27, 2021 at the Gaylord Texan in Dallas.
Last year, what started as an idea for educational and promotional content became a success story of epic proportions. Best-selling author, TV personality and physician Dr. Ian Smith led four produce industry professionals — Ed Bertaud (IFCO), Michelle Cortez (Vision Import Group), Jed Murray (Tenaza Organics) and Tommy Wilkins (Grow Farms Texas) — as