Brighter Bites, a nonprofit organization that delivers fresh fruits and vegetables directly into families’ hands, announces the addition of Chelsea Collins to its board of directors to further strengthen community relations in its seven cities and continue to develop the company’s nutrition education pillar. 

“Chelsea Collins has a strong track record of engaging communities and bringing people together,” said Lisa Helfman, founder and board chair of Brighter Bites. “We are thrilled to have her guidance as we build stronger relationships within the communities and schools we serve as we

Carl Northam grew up in Shafter, CA, in the 1940s and ‘50s in the heart of the agriculturally rich San Joaquin Valley, so it seemed only natural to look for a job on a ranch when he was first seeking employment in his late teens.

In 1960, Northam did, in fact, secure what he calls a “gopher” position with nearby Vignolo Farms. At the time, Vignolo Farms was a row crop operation growing alfalfa, cotton, wheat and beans.

“The founder, C.J. (Ted) Vignolo, was a personable fellow so I stayed around,” said Northam.

In those early years, Northam didn’t think much beyond the next day so he didn’t

Established sales specialist, Tyler Hiriak, recently joined PennRose Farms as the company continues to provide year-round value and deliver on its commitment to unmatched customer service.

“Throughout my career in the produce industry, I have been fully engaged in creating and growing new and existing business. At PennRose Farms, I am looking forward to doing the same. PennRose Farms has made its mark building a solid foundation as a direct grower — delivering high-quality produce while being immersed in our customer’s success. I am thrilled to join the team and excited to help design new

Fred Scott has joined the managerial team at Summertime Farms as director of sales and marketing. The new position is charged with expanding the sales and distribution of the Des Moines, IA-based line of potato products labeled as Summertime Farms in Iowa and the surrounding Midwest region.

Ron Petersen, owner and president of Summertime Farms, said the 47-year-old company is poised to grow rapidly, scaling its operations through expanded partnerships with regional and national retailers, Midwestern potato farmers and the addition in the last three years of Summertime Farms acreages in

Instacart, one of the leading online grocery platforms in North America, recently released its first "New Year, New Cart" 2021 Grocery Trends Report forecasting the at-home food trends and grocery shopping habits for the year ahead. Combining an in-depth look at Instacart purchase data with a new Instacart survey of 2,050 U.S. adults conducted by The Harris Poll, Instacart's "New Year, New Cart" 2021 report reflects five key shifts in shopping behavior, buying preferences, and food attitudes after nearly a year of COVID-19 pandemic living and cultural shifts.

"The events of 2020 have

Communication within every company and association is key, particularly during these times of less in-person time and more face-to-face via app meetings and instant connecting across the internet.

And many marketing campaigns are expanding the digital component to keep association members in touch with each other while at the same time opening new avenues for meeting the needs of customers.

Ted Kreis, marketing/communications director for the Northern Plains Potato Growers Association, is working with producers and designers to refresh NPPGA’s website, nppga.org, as well as increase