Envy apples on track to be billion-dollar brand
Envy apples on track to be billion-dollar brand
T&G Global’s premium Envy apple brand has had a record season, selling its entire New Zealand crop well before the end of the year, as it moves quickly towards generating a billion dollars of sales revenue.
In 2020, 1.9 million tray carton equivalents (TCEs) of New Zealand grown Envy were sold, a 23 percent increase on the previous year across the USA, China and Asia. This is part of a wider Envy sales program of 5 million TCEs per annum, grown in both hemispheres. With this strong momentum, by 2025 Envy will be a billion-dollar brand.
T&G Chief Executive, Gareth Edgecombe, said despite the