Dates see $6M sales boost in 2020
Dates see $6M sales boost in 2020
The date category grew in 2020 translating $6 million in incremental sales reaching $114.7 million dollars according to a recent baseline and distribution study developed for Bard Valley Date Growers. Bard Valley Natural Delights’ brand stands alone with a dominant share of date category sales (42 percent of volume and 44 percent of dollars).
“We wanted to have a deeper understating of sales trends driving the growth of the date category,” said Neil Merritt, director of North American sales at BVDG. “The breadth of information from this baseline study is critical as we help retailers develop