Industry Viewpoint: What produce shoppers are seeking
By
Rick Stein, vice president of fresh foods for FMI
Industry Viewpoint: What produce shoppers are seeking
By
Rick Stein, vice president of fresh foods for FMI
Nothing about recent history has been orderly, but the way people buy and prepare produce at home is a mixed bag.
A salad mix is actually a pretty good analogy for today’s market. On one hand, there is a blend of fresh, high-quality produce offered in a value-added and often premium format. On the other hand, there is an element of convenience, with pre-cut and pre-mixed ingredients, ripe for customization.
As people cooked and prepared meals at home much more over the past year, there was a definite balance between enthusiasm and fatigue. Consumers explored foods — including fresh produce —