Zespri launches SunGold marketing campaign
Zespri launches SunGold marketing campaign
Retailers can plan for another successful season with kiwifruit as Zespri begins shipping its fruit in mid-May. Leading the sales growth is Zespri’s SunGold, which is now the No. 1 largest and top-growing kiwifruit. Consumers love the taste of SunGold, and making it easier to find at the store level can help drive sales. Shoppers are better able to locate SunGold in the produce section with its newly designed vertical packaging, which is stackable and easier to merchandise.
“Zespri is the world leader in premium kiwifruit and our kiwi is outpacing total fruit growth by eight points,” said