In celebration of its fifth Produce for Kids in-store cause marketing campaign, Harps Food Stores kicked off Produce for Kids Fridays last week, the first of many at Harps through the end of August. In addition to in-store signage featuring healthy, easy meal inspiration for families, the produce teams will be serving as campaign ambassadors at Harps stores wearing Fruits & Veggies & Giving Back T-shirts every Friday while giving out $1 produce bucks coupons to families so they can try new fruits and vegetables.  

The goal of the weekly celebration is to build awareness with shoppers and

Procurant, a cloud-based software company, announced the signing of Merchants Distributors LLC, a North Carolina-based grocery retail distribution division of Alex Lee Inc. MDI and its network of perishable goods suppliers will use the Procurant One technology platform for purchasing and order management across its network.

“The team here at Procurant is laser focused on bringing a modern digital procurement platform for perishables to retailers like MDI and their network of suppliers. We are thrilled to be working with such a respected brand, and we look forward to helping them realize the

Fruit World, a family-owned, flavor-focused grower-shipper of organic and conventional fruit, is now shipping its organic cherries and will begin packing and shipping organic apricots the first week of May. "What a difference one year makes," said Bianca Kaprielian, Fruit World co-founder and CEO. "2020 was a bumpy stone fruit season in California, but this year we had enough chill hours and favorable weather, and the trees are full of great looking fruit."

Unaffected by the late April rains, Fruit World’s Coral, Lynn and Tioga cherries are at peak flavor. Packed at Podesta Packing in Linden

Progressive Produce will begin shipping its strongest supply of nutritious and versatile potatoes and asparagus to shoppers across the United States and Canada.

The company's organic yellow and red potatoes are available now through the end of July. Organic russets will start mid-June, running through early August. Conventional red and gold potatoes will be available through mid-August — all with plenty of supply.  

“We have a great crop of California grown potatoes this season," said Gael Vazquez, director of procurement. "Growing conditions were ideal and produced a better-looking crop

The Michigan Asparagus Advisory Board has named Jamie Clover Adams as its new executive director, effective May 10. She takes over from John Bakker, who is set to retire as executive director after serving the asparagus industry for nearly 20 years.

Clover Adams brings more than 25 years of state and federal food and agriculture leadership and policy experience to Michigan’s asparagus industry. Most recently, she served America’s farmers and ranchers as Farm Production and Conservation Chief of Staff under former USDA Secretary Sonny Perdue.

Prior to that she served for nearly six years as

Wonderful Pistachios takes a fresh approach to snack marketing in a dedicated new campaign to bring its Wonderful Pistachios No Shells BBQ and Sea Salt & Vinegar flavors to life. The highly tailored digital and social campaign is designed to reach consumers who love great flavors, no matter their preferred online platform.

Launching in May and running through the summer in the United States and Canada, the campaign features creative optimized for different mediums to authentically reach specific consumers. One of the most innovative platforms, and a first for all Wonderful brands, includes