Stemilt primed for Memorial Day cherry ads
Stemilt primed for Memorial Day cherry ads
Stemilt’s cherry season kicks off this week in California and all eyes are on the crop’s upcoming promotional window and the fast-approaching Memorial Day holiday. The 2021 California crop projects more promotable volume compared to last year’s smaller crop, with good sizing and flavors predicted between now and mid-June.
Brianna Shales, Stemilt's marketing director, suggests retailers look to Stemilt’s cherries for the ultimate kick off to summer by planning a promotion leading up to Memorial Day on May 31. Setting a high cherry quality standard and delighting consumers during the initial