Industry Viewpoint: Empathy in B2C marketing
By
Amanda Keefer, managing director of Healthy Family Project
Industry Viewpoint: Empathy in B2C marketing
By
Amanda Keefer, managing director of Healthy Family Project
Back in early March, I had the opportunity to be a part of a United Fresh Brandstorm Panel with Ajit Saxena of Mucci Farms and Yolanda Owens of Forage + Black, both industry professionals highly passionate about cultivating empathy in produce and beyond. The panel was created to talk about empathy in business to consumer marketing. When we closed out the hour panel session, I sat feeling like that couldn’t be the end of that discussion. There was so much left to cover. There was more work that needed to be done within the produce industry.
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If you didn’t attend the panel, and even if you did