The future of fast food is fresh
The future of fast food is fresh
sweetgreen, a mission-driven restaurant brand serving healthy food at scale, introduced a new brand identity to reimagine fast food and speak to future generations about the importance of what they eat.
The goal was to create a flexible, sustainable design system that both reflects the culture of local communities and works at scale. With this rebrand, they aim to be a positive force on the food system by focusing on the following areas:
- Food: sweetgreen wants to show that fast food can be synonymous with real food. They invested in new food photography, menu designs and packaging in an