United Fresh's rich convention history
By
Tim Linden
United Fresh's rich convention history
By
Tim Linden
With its beginnings dating back to the turn of the last century, the United Fresh Produce Association has a rich and storied history of bringing the fresh produce industry together under the same roof on an annual basis to discuss the issues of the day.
COVID-19 forced United Fresh to pivot to a virtual platform in 2020 and eliminated the 2021 annual convention and trade show. Senior leadership at United Fresh and the Produce Marketing Association, which is finalizing the 2022 merger of the two organizations, has not yet announced what the trade show landscape will look like moving forward