NatureSweet launches ready-to-eat to-go line
NatureSweet launches ready-to-eat to-go line
NatureSweet's new to-go line enables consumers across North America to carry a healthy snack with them and growing the category for the retailers. It combines three different innovations into a first in the snacking tomato category: ready-to-eat snacking tomatoes in a single-use format and in a crush-resistance packaging.
The product is already available to all NatureSweet retailers, with Kroger being the first to jump into this category growth opportunity, successfully partnering with promotions and displays across all divisions.
“We are very excited about our new To Go innovation, since it