In the Trenches: Prepare for a different consumer holiday shopping season
By
Ron Pelger
In the Trenches: Prepare for a different consumer holiday shopping season
By
Ron Pelger
It’s hard to believe, but the holiday season is right around the corner, and it will be somewhat different this time around. Are you prepared for a better shopping event than predicted?
The end of last year’s holiday season saw fewer large gatherings. Traveling was minimal. Let’s face it, the 2020 holidays were at bit dismal, caused by the restrictions and fear of COVID-19.
As a result, grocery shopping was not as robust as prior holidays. Consumers also avoided going to stores by switching to online shopping for their food. That extremely changed the holiday shopping practices in a huge way