Industry Viewpoint: Exploring fruit and vegetable eating habits
By
Wendy Reinhardt Kapsak, president and CEO of Produce for Better Health
Industry Viewpoint: Exploring fruit and vegetable eating habits
By
Wendy Reinhardt Kapsak, president and CEO of Produce for Better Health
Motivation is a big word. Not only because it is four syllables, but also because it’s the basis for everything that we do. As our own Acting Chief Behavioral Scientist Dr. Jason Riis would say, behavior is a result of what individuals know, feel and do. Most Americans believe fruits and vegetables provide health benefits; in fact, the majority of consumers report wanting to eat more produce. But if what they are thinking and feeling does not give way to action… that’s problematic for consumption.
Case in point: Fruit and vegetable aficionados (those who consume them daily or almost every