Shoppers going green, want grocers to do more
By
Craig Levitt, managing editor
Shoppers going green, want grocers to do more
By
Craig Levitt, managing editor
It is no secret that more consumers are looking to “go green,” but increasingly those consumers think that responsibility should be shouldered by retailers as well. According to recent research from Retail Insight, 77 percent of consumers have tried to be more sustainable in their consumption habits in the last 12 months. That number rises to 88 percent in the all-important 25-to-34-year-old demographic.
Not only are shoppers becoming more environmentally minded when it comes to food purchasing decisions, they are also putting their money where their mouths are, as almost half (49 percent)