Industry Viewpoint: The underestimated power of Pinterest
By
Grace Vilches, social media specialist for Healthy Family Project
Industry Viewpoint: The underestimated power of Pinterest
By
Grace Vilches, social media specialist for Healthy Family Project
When someone mentions Pinterest, your mind probably recalls a mood-board type platform where home decor ideas, holiday crafts, and fashion inspiration abound — but Pinterest is so much more.
Originally conceived as a virtual replacement for catalogues, the founders noted how users amassed collections of their favorite items and shared with their friends. This observation was the birth child of Pinterest. Since 2010, the platform has experienced tremendous growth, reaching 433 million global monthly active users this summer.
Over the years, Pinterest has evolved from a social network to a