Trendspotting: Online grocery sales down 10 percent compared to last year
By
Craig Levitt, managing editor
Trendspotting: Online grocery sales down 10 percent compared to last year
By
Craig Levitt, managing editor
The online grocery market finished November with $7.7 billion in total sales, down 10 percent compared to a year ago, but only 2 percent lower than the $7.8 billion reported for the two prior months, according to the monthly Brick Meets Click/Mercatus Grocery Shopping Survey.
The year-over-year decline in total sales was driven by fewer households buying groceries online, combined with lower order frequency and constrained spending per order among monthly active users. Delivery was the only method to maintain sales versus a year ago, and the downward pressures were more present in grocery