Following meetings last week with new members of the 118th Congress, International Fresh Produce Association government relations staff and a small group of IFPA members met with incoming House Agriculture Committee Chair Representative GT Thompson (PA15-R) and other key House leaders at the Pennsylvania Farm Show on Jan. 13.

The focus of the meeting was to discuss IFPA and the Specialty Crop Farm Bill Alliance priorities and opportunities in the upcoming farm bill. The one-on-one meeting was followed by a farm bill listening session hosted by Chairman Thompson and attended by several

In spite of all the problems we've had with COVID-19, weather and inflation, I still see fully stocked and attractive produce departments in all of my visits to the stores. This is attributed to how well every level in our industry operates. From the growers to the produce managers, the product always gets through to the consumers.

Although there are still weather interruptions in many growing areas, especially with the continuous West Coast rain, there are some brighter spots for the supply level. Many crops were behind in growth due to inclement weather, but some key markets are gaining

California has been pummeled by several atmospheric river events over the past two to three weeks. The resultant floods in the Salinas Valley, which accounts for roughly 80 percent of the nation’s vegetable production from April to early July, are expected to lead to product shortages and high markets in the spring, according to Markon.

Atmospheric rivers are concentrated streams of water vapor originating over the Hawaiian tropics, ranging about 100 to 250 miles in width and follow a tight path toward western North America.

These rivers of moisture-laden air flow make landfall five to six

Whole Foods Market CEO Jason Buechel unveiled Whole Foods Market’s 10-year vision to lead the company into the future, calling it Growing with Purpose, during the grocer’s first quarterly town hall meeting of the year.

Whole Foods Market continues to grow — now at 534 stores across the U.S., Canada and U.K. — most recently adding its One Wall Street store in New York.

The crux of Growing with Purpose is to further fulfill the company’s aim to nourish people and the planet. Over the next decade, Whole Foods Market will grow by increasing and investing profits strategically while focusing on

When Crystal Valley Foods, headquartered in Miami, wanted a new advertising campaign to position the company as a contemporary, fresh, leading brand with a strong value proposition, it turned to the marketing and branding experts at Moxxy Marketing.

“Moxxy works exclusively with fresh produce and food businesses, we admired the work they had done for others, and when they say, ‘we get ag’, they really do,” said Katiana Valdes, director of marketing at Crystal Valley Foods. “This was our first professional advertising campaign, and we couldn’t be happier with the process, and the response we

Red Sun Farms has continued to build its support of the Make-A-Wish foundation. This year the company donated more than ever before — $11,400 — to the non-profit.

Red Sun Farms promotes healthy lifestyles in the workplace by providing produce boxes for a donation of five dollars a box. The large boxes are filled with fresh, high-quality vegetables straight from the Red Sun Farms’ greenhouses. As an added incentive, all money collected from the purchase of a produce box is donated to the Make-A-Wish Southwestern Ontario chapter. This organization is a non-profit that grants the wishes of