Market Minute: Get ready for California stone fruit promotions
By
Ron Pelger
Market Minute: Get ready for California stone fruit promotions
By
Ron Pelger
It’s never too early to start setting up your stone fruit display for the summer months ahead. The early fruit is already starting to arrive in the stores and will increase in volume as we move into June.![]()
Build growth and meet budgeted goals from the sales volume all stone fruit can generate. Be sales and profit minded, enthusiastic and aggressive with your displays.
Use creative and unique skills to draw your shoppers over to those displays. The best way to do that is to set up all the stone fruit items together in one location. Produce end caps are usually the ideal spot for a nice