Industry Viewpoint: What produce can learn from the fashion industry
By
Rebecca Waxman, social media manager for Healthy Family Project
Industry Viewpoint: What produce can learn from the fashion industry
By
Rebecca Waxman, social media manager for Healthy Family Project
Let me set the stage for you: it was year four of my time at a small fashion house in New York City and our digital marketing efforts were going unnoticed in an overly saturated industry. There was a disconnect between what we thought the company represented and what our visual brand showcased. We knew that having a strong brand identity is what would help us stand out in our sea of competitors and so we had to come up with a strategy. This is when we switched it up and implemented a new strategy and a corresponding digital campaign that visually aligned with our new brand, which resulted in