Customize your IPC retail display contest
Customize your IPC retail display contest
In the doldrums of winter, produce departments can be a bright spot of colorful entries in the Idaho Potato Lovers Display Contest, sponsored each February-March by the Idaho Potato Commission.
The imaginative floor displays are the end result of a planning process that begins with retail category managers, who work to ensure their stores participate and reap the full benefits of the promotion. IPC’s Category Manager Match Program acknowledges the important role these managers play in pulling it all together: When a store is a 1st through 5th place winner, the category manager also receives the