FPFC expanding and rebranding
By
Tim Linden
FPFC expanding and rebranding
By
Tim Linden
The Fresh Produce & Floral Council, which was launched more than 65 years ago as a Southern California organization, has completed a major rebranding effort and is also expanding its events calendar into the Arizona market.
“We are holding an Arizona Golf tournament over the Veteran’s Day Weekend at the Phoenician Golf Club in Scottsdale,” said FPFC President Don Gann. “The goal is to expand our outreach to Arizona to increase our value to our membership.”
Gann said early signups for the event are very encouraging, including some Arizona-based retailers. “We are going to hold this event and