The Fresh Market enhances digital experience, loyalty program
The Fresh Market enhances digital experience, loyalty program
The Fresh Market announced two major digital enhancements, unveiling a revamped loyalty program and a newly redesigned mobile app as part of the company’s digital experience strategy.
The Fresh Market is reintroducing its loyalty program under a new name, TFM Rewards, reflecting the company’s focus on delivering greater value, personalization and convenience to guests.
These complementary launches represent the next evolution of The Fresh Market’s signature approach to guest service, offering enhanced benefits including:
- Expanded savings and rewards throughout the store
- Special in-store events