It’s trade show season, and while it’s easy to get tied up in the details and logistics of exhibit space, travel and hotel reservations, it’s important marketers leverage B2B marketing strategies to maximize impact before, during and after a trade show. These strategies can help build brand awareness, generate leads and maintain relationships with potential clients and partners.

Here’s a quick glimpse into each phase:

Pre-promotion

• Start promoting your participation in the trade show well in advance through various channels such as email, social media and LinkedIn. Think about sharing

HLB Specialties doesn’t claim to be the biggest provider of tropical fruits, but it does make a case for offering some of the finest and most unique items in the category, which has seen a surge in popularity the past three years.

“In May we celebrated our 25th anniversary in business in the U.S.,” said Melissa Hartmann de Barros, director of communications for the Fort Lauderdale, FL-based importer. “But the company was founded in Germany in 1989, so we’re actually celebrating the 35th anniversary next year.”

Hartmann de Barros said the early days saw HLB handling mainly papayas, and it

Trinity Fruit Co. announced that Gunner White has been appointed to the role of corporate vice president. White has been working with Trinity in a sales role since 2014.

“I am honored to have this position, especially working with my father,” said White. “He has taught me so much over the years and what it takes to operate at the highest level of customer service in this industry. I’m very excited for this nextchapter at Trinity.”

“I couldn’t be more proud of Gunner and how he has evolved into a veteran produce man,” said Trinity Fruit Co. President David E. White. “As his father, I love to

Berry prices appear to be leveling off as raspberries, blueberries and strawberries are down notably in price over the previous week. However, blackberries remain high. According to ProduceIQ, the supply of strawberries and raspberries is slowly increasing from Mexico and will steadily bring down prices over the next few weeks.

As is often the case with weather, the inclement variety in California is negatively impacting cauliflower supply as prices doubled to $34, a 10-year high. Mark Campbell, president and CEO of ProduceIQ, said unseasonably warm temperatures are causing quality issues and

The supply chain is a crucial part of the produce industry. After all, if it wasn’t for connecting with the right growers and streamlined transportation of products, many retailers and restaurants would not have fresh produce to service their customers. Fresh Avenue is a produce and fresh food solutions company that provides sourcing and distribution services to retailers and foodservice operators nationwide. The company focuses on high-quality fresh produce with reliable supply chain solutions.

“If there is anything that may improve your business, talk to us and let us show you what makes

RSM US LLP and RedLine Solutions jointly announced the development of a tight, two-way integration between RedLine’s MyProduce Professional and RSM’s Food and Beverage Accelerators for the Microsoft Dynamics 365 Business Central platform.

The new dual offering provides best of breed produce inventory management with MyProduce Professional as well as top-tier produce accounting with RSM on Business Central.

Thanks to the new integration, MyProduce Professional synchronizes and updates RSM in real-time, thus providing a seamless software experience from the field to the warehouse dock, to