Chiquita partnership looks to expand the brand’s reach
Chiquita partnership looks to expand the brand’s reach
Chiquita announced its exclusive collaboration with Joester Loria Group, a leader in the licensing industry. JLG will serve as Chiquita's official licensing agency, working to expand the brand’s reach and create brand extension opportunities. The company said this collaboration signifies a significant step for Chiquita.
For more than 150 years, Chiquita has been producing great-tasting, superior-quality bananas. Now, Chiquita expands its horizons into licensing by tapping JLG’s expertise in strategic licensing and brand development to enter into diverse product categories.
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