Trendspotting: Expect steady, nuanced growth for fresh produce in 2026
By
Craig Levitt
Trendspotting: Expect steady, nuanced growth for fresh produce in 2026
By
Craig Levitt
The produce industry — from growers to shippers to marketers to retailers — works tirelessly to put fresh fruits and vegetables onto consumer plates. Slowly but surely that hard work is paying off. According to insights from Circana’s recently released Future of Produce report, steady but nuanced growth for the fresh produce industry is expected through 2026.
The new research projects dollar sales to rise approximately 2 percent year over year, while volume growth is expected to remain modest. This outlook underscores the continued influence of inflationary pricing and shifting category