IFPA defends WIC program in new campaign
IFPA defends WIC program in new campaign
The International Fresh Produce Association launched its largest-ever ad campaign in support of the Special Supplemental Nutrition Program for Women, Infants and Children to coincide with today’s WIC National Day of Action. The WIC program, which provides supplemental benefits to mothers, infants and children battling food insecurity, is at risk of funding being slashed as part of the arguments on federal spending.
The jingle-style ad, sung from the perspective of animated fruits and vegetables, leverages audio and visuals to bring awareness to the urgent funding crisis facing the WIC