Market Minute: What to promote amid disruptive weather
By
Ron Pelger
Market Minute: What to promote amid disruptive weather
By
Ron Pelger
Weather is one of the most popular daily topics and is a neutral subject that people discuss. We talk about it every day within the produce industry because it plays a major role in growing, harvesting and shipping fresh produce to wholesalers and retailers everywhere in the world.![]()
Currently, there are incidents of heavy rain in areas causing delays in harvesting as a result of soggy fields. Freezing temperatures are also causing some havoc in the desert area.
The markets are brimming with weather-related events.
The Bell pepper market reports colder temperatures slowing supplies. Lighter