ZAG Technical Services, an award-winning IT consulting firm specializing in information technology, cybersecurity, and data analytics in the ag and food and beverage industries, announced the release of a new service offering promoting cybersecurity strength that is more accessible to growers and shippers.

The new offering is a comprehensive IT Security Review Solution. The cybersecurity assessment is a strategic safeguard that minimizes the risk that a harvest will be interrupted by cyber threats. 

As a result of the assessment, users can expect to learn how prepared they are for a cyber

When the Women’s Fresh Perspectives Portfolio began, it was a breakfast meeting at what was then-known as PMA Fresh Summit. The event convened professionals across the produce and floral supply chains who support the development of women in our industry.  It was about inspiration and connection, and — not surprisingly — it grew.

From that was born Women’s Fresh Perspectives Conference, an immersive professional development program for women unlike any other.  Designed by women for women, it fast became a meaningful, shared experience for a community of women who — with the support of their

Raley’s and FirstFruits Farms made a generous donation of 22,660 pounds of fresh apples to Yolo Food Bank last week. This donation was made possible by customers who purchased select apples at Raley’s throughout January and February.

A portion of the apples were distributed to parents dropping their kids off at Riverbank Elementary School in the Bryte and Broderick community in West Sacramento, CA. FirstFruits Farms’ Take a Bite Out of Hunger program works with retailers across the nation to feature FirstFruits apples for consumers to purchase and in turn, a percentage of the sales gets

Picture this: You’re scrolling through your social media feed, bombarded with flashy ads and cookie-cutter campaigns. In the chaos, something catches your eye — an authentic story that speaks to you.

Welcome to the era where authenticity reigns supreme, especially among millennials and Gen Z. These savvy consumers aren’t just buying products but investing in experiences and connections with brands they trust.

Recent studies reveal that over 80 percent of younger consumers value authenticity above all else when engaging with brands. But what exactly is authentic storytelling, and why is it

This March marked four years since the COVID-19 global pandemic. Life abruptly halted and staying home became a necessity. It disrupted every aspect of our lives, and our workforce was no exception. Perhaps one of the most profound impacts, and one we are still feeling today, is the effect on women in the workforce. From job losses to increased caregiving responsibilities, the pandemic highlighted and exacerbated existing gender disparities.

Many businesses were forced to shut down or reduce operations, resulting in widespread job losses. Unfortunately, women bore the brunt of these losses

Bay Baby Produce was founded based on president and founder Michele Youngquist’s passion for farming and marketing.

“I never saw myself at a desk job; I knew I needed something that was dynamic, allowed for creativity and had a great intrinsic reward,” she said. “From those principles, I knew I needed to find a great business partner and start taking steps to make the company come to life.”

Over the past 25 years, Bay Baby Produce has evolved from offering one painted product (the original Pumpkin Patch Pals) to offering dozens of SKUs.

“We see opportunities based on our customers’ feedback