Industry Viewpoint: Edutainment, a winning formula for produce brands on social media
By
Rebecca Waxman, social media manager for Healthy Family Project
Industry Viewpoint: Edutainment, a winning formula for produce brands on social media
By
Rebecca Waxman, social media manager for Healthy Family Project
In the age of social media dominance, the battleground for consumer attention is fiercely competitive. For produce brands, the challenge lies not only in capturing attention but also in educating consumers who may not be familiar with the intricacies of the produce industry. This is where the concept of “edutainment” emerges as a winning formula. By blending education with entertainment on their social media platforms, produce brands can not only attract but also engage and inform a wider audience.
Educating consumers about produce on social media platforms helps bridge the gap of knowledge