High pressure building out west will bring another round of hot temperatures to the West Coast with excessive heat warnings for Southern California and the southwestern desert regions. In the Coastal California growing regions of Oxnard, Santa Maria and the Salinas valleys the roller coaster of summer temperatures will continue along with the coastal marine layer — especially for fields near the coast. Inland regions will continue to see some hotter temperatures and generally warm overnight temperatures as we move into fall.

There have been some reports of disease pressure showing up in

The Fresh Produce & Floral Council will hold its second annual Top Golf tournament Sept. 12 at 6 p.m. at the Top Golf facility in Ontario, CA.

This innovative event is a great way to conduct team building and appreciation, network with industry leaders and retailers, share great food and drink, show off your golf game, win great prizes — and even watch football, according to Bob Lanter, president of the FPFC. 

The price of registration provides three hours of golf and includes entrance into the tournament, dinner, drinks and many chances to win prizes. You can even participate in the hole-in

Perricone Farms has acquired Natalie's Orchid Island Juice Co., strengthening both brands and enhancing the ability to serve customers with excellence in quality and customer service coast-to-coast.

The combined company will be able to take advantage of bi-coastal production facilities, improve its delivery capabilities, expand product offerings and leverage its additional scale to ensure juices reach customers with the same uncompromising quality they have come to know and love.

"We are excited to add Natalie's to the Perricone Farms family. Natalie's commitment to producing the highest

The top leading fruits worldwide are bananas, apples and grapes.

Ninety-three percent of grapes sold in the U.S. are from California vineyards. The California climate is perfect for growing grapes with its warm days and cooler night.

The popular green, red and black seedless grapes are in full swing right now. California grapes are always of superior quality; the supplies should be available through September, October and into November.

Although some losses developed, most grapes actually survived the heatwave period in better shape than expected. Sizes are excellent in jumbo and extra

Shuman Farms is partnering with the Idaho Potato Commission and Georgia Southern University Athletics to bring an appetizing new event to fans: Rooted Rivalry: Onions vs. Potatoes. 

This unique mash-up took place in Statesboro, GA, on Aug. 31 at the Eagles’ football home opener against the Boise State Broncos and celebrated two beloved root vegetables and gameday staples: sweet onions and Idaho potatoes. 

Rooted Rivalry: Onions vs. Potatoes featured a tailgate experience that combined culinary delight with sporting competition. Fans were invited to enjoy samples of Idaho potato chips with

John Lennon sings a song entitled Watching the Wheels. It begins with the lyrics: People say I’m crazy doing what I’m doing.

What about you? You’re in the produce business just like I am. Are we crazy doing what we’re doing? Sure, there are times when difficult challenges suddenly rise up and may drive us berserk, but who knows best how to resolve them? We do, because we love what we do, especially when we accomplish good results. It’s a satisfaction we experience with those accomplishments.

Steve Jobs once said, “The only way to do great work is to love what you do.” So true are those words