Industry Viewpoint: The great produce balancing act
By
Rick Stein, vice president of fresh foods for FMI—The Foods Industry Association
Industry Viewpoint: The great produce balancing act
By
Rick Stein, vice president of fresh foods for FMI—The Foods Industry Association
Coming around the bend to the final quarter of this year and looking into the halfway point of the decade in 2025, produce growers and sellers are balancing tried-and-true assortments and merchandising tactics with innovative approaches to get more fruits and vegetables in the basket and end the year on a positive note. Looking back and ahead, that mix of proven tactics and new strategies keeps produce top of mind among increasingly-choosy shoppers who browse the in-store perimeter, fresh and frozen aisles and digital screens.
Like a ready-to-use salad kit that blends traditional lettuce